Our primary not-for-profit and impact investment focus areas are the preservation of at-risk Elephants and Rhinos, and alleviating poverty among rural People in areas adjacent to the threatened species, or ERP, if you will. Our model is predicated upon creating wildlife and ecotourism economies through private-community partnerships.
Our projects are carefully selected based upon their potential for preservation and protection of threatened Elephants and Rhinos and for the creation of powerful economic engines that can alleviate poverty among rural People, leveraging community-owned restituted land that can enable the creation of substantial wildlife corridors and conservation areas. We fund the operating costs of the not-for-profit operations, run them like businesses, and channel 1% of revenues from new for-profit projects into activities that benefit Elephants and Rhinos, and alleviate poverty among rural People. There is a 100% pass-through to the beneficiaries of the projects undertaken by our not-for-profit teams.